THIS IS OUR STORY

Inspired by a luxurious lifestyle, French subtlety and forever craving sweet decadence.
Discover MON CHOUX The Label.
A cruelty free watch company, conscious by nature yet bringing the experience of luxury into everyday moments.
Founded with champagne fantasies, an affinity for understated style, and a yearning to pay homage to the sugarcane plantations synonymous with our childhood.
We exist to offer you timeless, elegant, unisex designs crafted with an uncompromising pursuit of quality and created in a responsible manner using only ethical practices and sustainable, cruelty free materials consistently questioning the integrity of our fashion choices.